Building a brand that can save the coral reefs.
About the Project
Backed by dozens of philanthropic partners including the United Nations, Canadian government, Prince of Monaco, and Paul G. Allen Foundation, the Global Fund for Coral Reefs is a complex financial instrument designed to save precious ocean ecosystems. We partnered with the multi-billion dollar fund to develop and launch a brand that would drive the model’s success and attract philanthropists and professionals around the world.
Our Team
Meet the people protecting life under the sea.
Mercedes Lorenzo
Creative Director
Andrés Clúa
Director of Technology
Olaia Azpiroz
UX/UI Design Lead
Nerea Fontecha
Backend Lead
Amaia Del Olmo
Frontend Lead
A Site that Flows
This UN-led fund represents one of our last, best chances to protect the coral reefs from irreversible damage caused by climate change. Inspired by the vibrancy and elegance of the reefs themselves, the GFCR brand and website aim to both inspire and elicit urgency from key stakeholders.
+$600M
invested in self-sustaining conservation efforts
+$2.5B
catalysed from public and private investements
A Blend of Brand & Natural Beauty
Following weeks of intensive workshopping, we built a visual identity grounded in striking photography of reefs around the world and paired it with messaging that communicates the Fund’s core themes of innovation, partnership, and optimism. The result: a distinguishable brand that symbolizes our collective hope for these beloved underwater ecosystems.
