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For Super Bowl Players, a Time to Cash in on Twitter Endorsements

Cooper Pickett

With the Super Bowl only two days away, the game’s biggest players are cashing in on endorsements via Twitter. Here’s a summary of who is promoting what:

1. Marshawn Lynch, Seahawks Running Back

Endorsement: Skittles – Fueling Beast Mode. Yes, you’ll see his hand-painted skittles cleats on Sunday.

2. Chris Harris Jr., Broncos Cornerback and Clif Avril, Seahawks Defensive End

Endorsement: Red Robin Burgers

It doesn’t matter what team you’re on, the burgers are that good.

  3. Eric Decker, Broncos Wide Receiver

Endorsement: Vita Coco

4. Tony McDaniel, Seahawks Defensive Lineman

Endorsement: Sylvias Soul Food

A great restaurant and a landmark, so this is probably just well-earned attention for them.

If you’ve noticed any players promoting other products, drop us a line in the comments and we’ll add them to the list.

Cooper Pickett


Columbia Entrepreneurship partner. Strategist. Marketer. Fan of minimalism.

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