LinkedIn content consumption is on the rise, and brands are turning to the platform to reach professionals.
Recent data suggests that brands that focus all their social advertising efforts on Facebook and Instagram alone may be missing out.
In the past two years, content consumption on LinkedIn has increased by 21%. The business-oriented social platform offers highly-targeted marketing opportunities, including the ability to display ads to potential customers based on where they are in the buying process, target specific LinkedIn groups, and advertise based on job title and other demographic information.
If that doesn’t convince you, these stats just might.