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Infographic: In High Demand — Generating Leads in B2B Marketing

Margot Gerould

Lead generation is a top priority for B2B marketers — so how can efforts to secure leads be made more effective across the board?


As the old saying goes, knowledge is power — and in the B2B marketing space, lead generation is a powerful thing. But there is a knowledge gap that prevents many marketers from reaching their lead gen goals: according to a 2015 report, three-quarters of companies that weren’t exceeding revenue goals did not know their key performance indicators (KPIs).

Across the board, B2B marketers struggle to secure leads; a full 80% of marketers report that their lead generation efforts are only slightly or somewhat effective. B2B marketers need to boost their effectiveness in generating leads, and doing so begins at the ground level, by becoming experts on their business and within their field. Fluency in KPIs and robust inbound marketing efforts form the foundation of successful lead generation.

For more statistics on demand generation, check out our infographic below.

Margot Gerould

Director of Brand Strategy

Account manager and strategist for healthcare, B2B tech, and services clients. Plant mom, amateur chef, and college a cappella survivor.

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