Whether you’re looking for business tips or just need a good laugh, these books should be at the top of every content marketer’s reading list.
Content marketers share a love of the written word and the power that it carries — be that the power to convert a lead, gain a follower, or change the world. And while most blog posts and ebooks tend to reach smaller and more niche audiences, we can all learn a thing or two from more established authors who have cracked the code on startup growth, the psychology of marketing, and consumer behavior.
Whether you’re just starting out in your career or have established yourself as a marketing veteran, these five books should be at the top of your must-read list.
As a respected writer and tech editor at Newsweek, Dan Lyons never suspected he’d be starting a new career at the age of 51. In this critically acclaimed memoir, Lyons recounts his experience during a 20-month stint as a Hubspot marketer with biting humor and candid prose. While you probably won’t learn any new marketing strategies from this book, you’ll definitely gain a humorous perspective on your own job in the content marketing world.
Published in 1937, How to Win Friends and Influence People has proven to be truly timeless. The thesis of the book is that learning how to “express ideas, to assume leadership, and to arouse enthusiasm among people” is more important than accumulating professional knowledge. This book provides valuable insights into how to convince people to do things — a necessary skill for any marketer.
What better way to learn more about marketing than to dive into the psychology behind consumer behavior? Lindstrom’s Buyology outlines the results of a three-year study gauging the reactions of 2,000 participants to various ads and logos. You may be surprised by the findings, which put a wrench in our traditional understanding of what drives consumer purchasing decisions.
This engaging book by Seth Godin examines the role of truth in marketing. While we all tell stories, not all of us tell stories that ring true — and if your marketing strategy is more A Million Little Pieces than In Cold Blood, you may find customers losing trust in your brand. This book is a must-read for any marketer who is struggling to craft a compelling brand story that wins over consumers weary of the hard sell.
Harari’s Sapiens explores the development of mankind from, well, the beginning of time. Harari attributes humans’ survival as a species to “large-scale systems like religions, political structures, trade networks and legal institutions.” An interesting account of the past hundred thousand years, “Sapiens” pushes readers to think critically about the future of mankind by dissecting its past. While not directly applicable to marketing, this book is a favorite of influential tech leaders (Mark Zuckerberg and Bill Gates are among its devotees) and can provide a foundational lens through which to view the human condition.